Sharkattack.co.uk is currently undergoing a redesign & until that’s complete we’re redirecting to this simple portfolio page. Rick Lecoat is me, by the way; I run Shark Attack Limited.

NB. During this temporary hiatus you can email any business enquiries to

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Rick Lecoat. designer.

Branding

Metropolitan Police Service

Project type
departmental branding (assorted)
Involvement
departmental logo designs
internal document design
inter-departmental promotional materials
Other notes
Numerous projects for several departments for this high-profile client, ranging from identity designs for the Legal and Diversity directorates, to the creation of promotional materials for a new initiative (again for the Legal directorate).
Other projects for the MPS include interior design for one department's office refit, and design work for various subsites of the MPS internal intranet (see: online workonline work).

3AM Solutions Dynamite! VSP/SIM

Project type
software product packaging (DVD case)
Involvement
concept
graphic design
Other notes
DVD packaging for software. The product is an an Autodesk plugin intended to aid in the design of large civil engineering/transit projects such as road systems and railway networks. The double-O graphic motif is designed to evoke roundabouts and was, in fact, inspired by the Elephant & Castle double roundabout in South London.

Shea Natural

Project type
branding (logo & stationery design)
Involvement
graphic design
photography (inc. compositing)
print management
Other notes
This client was a startup hoping to establish a range of organic skincare products made from shea nuts. The product was to be placed at the near-premium end of the market, and so quite classical typography was used.

UNIC

Project type
branding (logo & stationery design)
Involvement
graphic design
print management
Other notes
Client specialises in eco-friendly, high-efficiency domestic heating installations. The typeface was chosen to evoke pipes, with the ‘C’ glyph refering to the green aspect of the client’s business.

CDs and Books

Readers Digest Association

Project type
Book illustrations, layout and promotional materials
Involvement
design
photo research
photo-montage illustration
retouching
typography
Other notes
Assorted work for a long-standing client, including: book title-spread illustrations; design and layout for a reference book on British birds; and a series of promotional letters sent out to subscribers.
I temporarily took on the role of Art Editor for the entire Condensed Books department for a period in 2001.

CD Sleeves

Project type
CD/LP sleeves
Involvement
concept
image manipulation
typography
proof checking
Other notes
Numerous sleeves for a variety of labels; some were created during my time as in-house designer at Mercury Records, with others being subsequently commissioned on a freelance basis from myself/Shark Attack.

Other print

BBC (Archives) Guide to the BBC’s Archives Timeline diagram of BBC channels

Project type
Graphic design for the BBC’s Archives Dept.
Involvement
graphic design
flat plans and layouts
production management
Other notes
The Guide to the BBC Archives consisted of a series of online documents in PDF format plus those same documents compiled into a single A5 printed/bound volume.
The Timeline Diagram is a giant poster-sized representation of all BBC channels from the Corporation’s inception through to the present day.

BBC (Commissioning) Funland Top Of The Pops: Total Access

Project type
commissioning pitch-support documents
Involvement
concept
graphic design
image creation
production management
Other notes
These were promotional documents used in the internal pitching process at the BBC. During this process, a department (eg. Comedy, or Drama) will hope to persuade the commissioning editors to green-light their proposed show for production. These documents serve the same purpose as any other marketing materials; they help to sell the idea. (‘Funland’ did get made, by the way. ‘TOTP Total Access’ didn’t).

Printmakers Council

Project type
Exhibition materials
Involvement
concept
graphic design
Other notes
The client had no real budget for this project. At the same time, they did not wish to use any artwork from their own members (to avoid any appearance of favouritism). The repeated use of a single stock library image and the monochrome design kept the image and print costs to a bare minimum.

Events

Project type
event programmes & brochures
Involvement
graphic concepts & designs
Other notes
Souvenir programmes for two events. The quality of production process was starkly different between the two; ‘Voices Of Promise’ was a glossy A4 with spot varnishes and high-quality paper stock. The CreativiTEA event, being sponsored by Canon, contractually had to have its programmes printed on Canon colour laser copiers(!)

Online

Nation Legal Services Framework www.nlsf-law.co.ukNB. Most pages are members-only

Project type
Web site design
Involvement
information architecture
content strategy consultation
UI design
back-end implementation
Other notes
A site designed to facilitate a procurement framework serving public sector bodies and various legal service providers.

Metropolitan Police Service live sites unavailable (secure intranet)

Project type
intranet sub-site designs
Involvement
information architecture
UI design
supply of digital assets to IT team
Other notes
These designs were created for the MPS’s secure intranet and so are not accessible to the public. Hopefully, however, these screenshots will give some indication of the nature of the designs.

Metropolitan Police Service self-hosted working model of site

Project type
intranet sub-site design
Involvement
UI design
xhtml & css for build of working model
supply of digital assets to IT team
Other notes
Again the live site is behind secure firewalls, but I have put my working model of this MPS intranet site online. This was built as a working demonstration of the site’s content styling and UI design prior to the design being handed off to the MPS’s internal IT team for coding into their formal templates. The page includes, and demonstrates styling of, every content element that the user has access to from the CMS’ editing controls.

Dom Mee www.dommee.co.uk

Project type
Site redesign
Involvement
design
xhtml
css
Other notes
Dom wanted a site revamp in time for an appearance on US TV. The original plan was to merge his (separately hosted) blog into the site to provide a single port of call for information about his adventures. Time and budget prevented this, but it was agreed that the site would be designed in a way such that it could easily be adapted to accommodate a blog at a later date without much visual reworking being necessary.
Update
Oh dear! Looks like somebody has thrown a spanner into the machine since the site was built – the styling has been switched off. Dom, drop me a line so I can fix this for you!

Nova IT www.nova-it.co.uk

Project type
fixed height static site
Involvement
UI design
xhtml
css
Other notes
The client was adamant on wanting a site design of fixed proportion, and so the design was built elastically, with all measurements calculated in proportion to the text size.

BrandKiss www.brandkiss.co.uk

Project type
static brochure site
Involvement
UI design
xhtml & css
javascript
integration of micro-CMS
Other notes
This site has recently been redesigned by a different agency. Thus, whilst the screenshots here are my designs, the ‘live’ site is not.
(The direct link to the live site has been disabled for this reason).

The British Language Centre www.thebritish.it

Project type
static brochure site (bi-lingual)
Involvement
partial UI design
xhtml & css
integration of micro-CMS
Other notes
Client’s low budget meant that an off the peg template was adapted to save time, and therefore money. In the end, however, I still changed much of the photoshop work and rebuilt the xhtml from scratch to improve it.

Luke Barnett www.lukebarnett.comWarning: Flash site

Project type
entirely Flash-based modular website
Involvement
UI design
modular Flash construction
animation & Actionscript2 coding
non-Flash fallback mechanism provided
Other notes
Site is built all in Flash (HTML wrapper) at client's insistence, despite my advice to the contrary. The large thumbnail shows my original design; it has since been tweaked by an in-house designer, resulting in the (IMO) less-tidy design shown by the smaller thumbnail.

Sarah Buttler Associates www.sarahbuttler.com

Project type
static brochure site
Involvement
UI design
xhtml & css
javascript
integration of micro-CMS
integration of e-newsletter signup form
Other notes
Also designed the reusable template for the client’s e-newsletter, managed via Mailchimp.

Shark Attack Limited www.sharkattack.co.uk

Project type
dynamic site using Expression Engine
Involvement
UI design
xhtml
css
EE integration
some Flash
some javascript
copywriting
Other notes
My own site, somewhat in need of an update and, in fact, in the middle of receiving one. The URL above currently redirects to this page.

Client list

Testimonials

Some of the kind words written by my clients over recent years. Note: references to ‘Shark Attack’ are referring to myself (Shark Attack being my studio’s trading name).

“Back whilst finalising my photographs for the charity book Made In Canada I worked with Rick at Shark Attack to do some imaging on the final art. He brought an abundance of expert skill and IT technical know-how to the project. Rick was instrumental in getting the job done to the standard I was looking for.”

Bryan Adams ~ Musician/Photographer bryanadams.com

“I’ve known and worked with Rick for over a decade both on traditional book design projects and online ventures. He’s a joy to work with, always quick to grasp the context and aims of any new project, and is, above all, a veritable fount of new ideas. True out-of-the-box thinkers are rare, but Rick is one of them. Oh — and he always delivers on time and to budget. Highly recommended for all design projects.”

Sue poulsen ~ Editor In Chief Pegasus Regional International

“Rick’s work is imaginative, colourful and precise. He has a huge range of talents spanning every aspect of design and content creation, and often understands what I want long before I do. He’s got the confidence and cojones to manage large and complicated projects and is a joy to work with — friendly, knowledgeable, insanely hard working and extremely flexible. And a lovely bloke, to boot!”

John Brownlow ~ Company Director Deep Fried Films, Inc. (Toronto)

“Rick Lecoat has been providing us with creative, perfectly-targeted cover illustrations for our publications for years now, and have never failed to come up with the goods no matter how tight the deadline. Such is our confidence in the studio, and in Rick’s capabilities in particular, that, during a staffing crisis, we had absolutely no qualms about asking him to step into the breach as our Interim Art Editor — a choice that we never regretted for a moment. In addition, Shark Attack’s quality of service has always been professional, helpful and friendly in equal measure, making them a pleasure to work with.”

Conorde Clarke ~ Art Editor Readers Digest Association Limited

“Shark Attack is great - quick, efficient and excellent value for money. We had quite a demanding brief and a tricky target market but the design of the material for our young people’s writing competition and also the posters of the work produced by the winners of the competition fulfilled our brief perfectly. The design complemented the aims of the competition and we have no hesitation in recommending Shark Attack.”

Rakhee Jasani ~ Arts Development Director Eastside Educational Trust

“When I needed the logo and stationery designed for our company’s rebranding, I was looking for a designer who could produce an effective design efficiently. During the work Rick was not only efficient and effective, but he was also a great communicator who was patient enough to make several rounds of changes to the logo in order to deliver precisely what we needed. Honestly, I was fortunate to come across Shark Attack; the studio has done great work for our company which has been appreciated both by myself and my clients alike.”

Nish Malwenna ~ Owner/Director UNIC UK

“We wholeheartedly recommend Shark Attack. Our first exper­ience of working with Rick Lecoat was a very positive one — there was a constant flow of roughs and revisions between ourselves in London and our recording artist based in Los Angeles, and it took a little time to get it right, but Rick was determined to get the result that would make us and our artist happy. Which we were. Very happy.”

Peter Robinson ~ Managing Director Dome Records

Client list

A quick honour-roll of all the fine people and companies with whom I have had the pleasure of doing business in recent years. Alphabetical; no favouritism.

  1. 25/7 Limited
  2. 3am Solutions (UK) Limited
  3. A&M Records
  4. AVision (London) Limited
  5. Basho Records
  6. BBC
  7. BrandKiss
  8. Bryan Adams
  9. Careers In Depth
  10. Challenge Records
  11. Computer Arts Magazine
  12. Consolidated African Finance
  13. Creation Management Limited
  14. Damage Management Limited
  15. Deep Fried Films, Inc.
  16. Displaymate Touchscreens
  17. Dom Mee
  18. Dome Records
  19. Dorling Kindersley
  20. East-Side Educational Trust
  21. Editorial Consultants
  22. Em:Seven
  23. Fontana Records
  24. Future Publishing
  25. Good Technology
  26. Harding Marsh Associates
  27. Incognito
  28. Knifedge
  29. Luke Barnett Dental Laboratory
  30. M4
  31. Mark Knopfler
  32. Mentorn TV
  33. Metropolitan Police Service
  34. MusicWorks
  35. National Legal Services Framework
  36. Nova I.T.
  37. Oxfordshire Community Foundation
  38. Pegasus Regional Limited
  39. Pony Canyon Records
  40. Precision Coping Company
  41. Printmakers Council
  42. Publicis
  43. Readers Digest Association Limited
  44. Rice Records
  45. Rocket Records
  46. Sensible Media
  47. Setanta Records
  48. Shea Natural
  49. Talkin’ Loud Records
  50. The British Language Centre
  51. The Cat Litter Company (UK)
  52. UNIC UK
  53. Universal Jazz
  54. Universal Music
  55. Vertigo Records
  56. Verve Music Group
  57. Vision At Work
  58. VIVAT Direct Limited